Persistence Wins the Race: GoNoodle’s CMO on Entrepreneurship, Marketing and Female Investment



The Crunchbase “Female Founder Series,” is a series of stories, Q&As, and thought-leadership pieces from glass-ceiling-smashers who overcame the odds and are now leading successful companies.


Crabill is helping families and kids create good energy and positivity, particularly during the pandemic while many are still confined at home and learning remotely. During these difficult times, Crabill has steered the company’s marketing and communication efforts and built new content platforms to help families through the pandemic, while positioning the company as the essential go-to resource for parents, caretakers, educators, and kids. 

As a founder herself, and after 20 years of working closely with CEOs and executives across the technology industry, Crabill saw an opportunity to bring her passion for storytelling to GoNoodle, where she could have an entrepreneurial role running the marketing team. In this Q&A, we asked Crabill how she began her career and what advice she would give to other entrepreneurs. 


Q: Did you always know that you wanted to be an entrepreneur?

When I started my career, I didn’t set out thinking, “This is what I want to be,” the desire came in waves. As the reality of starting my own business got closer, I realized how difficult the actuality of being an entrepreneur was and I started feeling apprehensive. Thoughts would creep into my mind like, “I should just keep my plush job, good paycheck, and stay in my happy safe place.” When I finally decided to take the leap, it wasn’t because I had (Read more...)