The Apple Table is Set


This post is by Robert Scoble from Scobleizer


The big meal is about to come. We’ve been waiting for years for Apple to reveal its mixed reality products, including visors and glasses. We’ve been seeing the potential coming in other products like the Oculus Quest, the Magic Leap 1, or Microsoft’s Hololens. For years we’ve dreamed about an augmented world. Steve Jobs called them “bicycles for the mind.”

Yesterday it announced a bunch of things to developers and a few of these “human helpers.” Techmeme has all the reports here: https://www.techmeme.com/210607/p22#a210607p22

The most interesting was that, as of yesterday, Apple Music now is available in Spatial Audio. In a way, its headphones that enable that feature are the first to use its new philosophy: “how many ways can we improve lives by including more AI and 3D visualization in products?”

Apple knows that great audio is the foundation of great experiences in visual apps, like video games, entertainment, virtual shopping, education, and concerts. So it makes sense to upgrade all audio, which Apple is in the middle of doing. Another major upgrade comes next year when audio gets locked to the real world.

Apple is confusing people with all the new audio terms. Lossless and Spatial Audio are two I hear a lot, but Apple hasn’t been clear about why we want either, or both. By this time next year it’ll be clear, or, rather, it won’t matter. Most new media will be available in the better of the two formats, Spatial Audio. That format gives you infinite (Read more...)