If it Matters, Write it Down


There is an axiom that you Manage what you MEASURE, but sometimes the truth is more basic. If something is a priority, document it by writing down.

This can be a basic as a post-it note, your favorite note taking app, checklists, Word docs, Google docs, whatever.

Pattern Recognition: The medium is less important than the discipline of writing down.

Because when you write it down, you commit to a level of specificity, which is the ultimate feedback loop for what matters, what is central and what is peripheral.

I can not tell you how many people I encounter that have great ideas, but because the simple first step of writing it down is too much discipline, their ideas never go anywhere.

That's why I say, if it matters, write it down.