Around 10 years ago, I was lucky(!) enough to have the task of configuring Salesforce for our London team. While a great tool for many organizations of all sizes and across all industries, “lightly” customizing Salesforce for Accel’s internal use cases was neither a quick nor fun experience. Far from it. Fast forward to today, and the pain point is still here, but we now have a technology team to implement and run our tech stack, which includes, Salesforce, Netsuite, Slack, and many others. And while Salesforce has made some improvements when it comes to user experience, it still requires quite specific knowledge of its rules and syntax.
You might well ask: why is this more of a problem today than it was a few years ago? The answer is the cloud. As cloud computing and applications have become more prevalent in every size and type of company, configuring these applications remains a pain point that business operations and IT departments know all too well. And the configuration headaches don’t stop following the initial integration, they continue over applications’ years of use. To give some examples, Salesforce, NetSuite, HubSpot, ServiceNow, Workday, Coupa, Zuora, Workato, Marketo, Jira, Zendesk, Oracle, SAP Ariba and SuccessFactors, MSF Dynamics, SharePoint, and many others, form the core infrastructures of large and small companies worldwide. And yes, they all need to be configured to different degrees in order to address specific business needs. Some companies have up to 250 of (Read more...)