Google AMP is dead


This post is by Om Malik from On my Om


I have been a big opponent of Google’s proprietary web formatting technology, Accelerated Mobile Pages, aka AMP. The company wanted to push AMP by giving preference to sites that used AMP in its ranking algorithm. As part of a change in the search algorithm, starting in June 2021, you won’t get any benefit from using AMP. However, Google will rank fast sites — aka the ones that don’t use auto-playing ads and videos, paywalls, popups, intrusive advertising, and other necessary Internet-turds. Thank god, AMP is dead.

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