Lessons from Oura CEO Harpreet Rai on improving sleep, hardware, landing NBA partnerships & more | E1213
- Improving sleep is a massive market opportunity. It has fueled Oura’s growth as well as other companies like Calm.com.
- “99.9% of Americans will try to sleep tonight, but only 10% will exercise per day.” – Harpreet Rai
- For optimal health, you want a low resting heart rate (your heart is strong and you are relaxed when you sleep) and high heart rate variability (your body is adaptive).
- Most hardware companies try to raise too much money early, which sets expectations too high. It’s better to test and iterate. Hardware development timelines are too long and risk of delay is too high to keep momentum when over-capitalized.
- Employers have used Oura to keep their employees safe in COVID, sensor technology can often detect sickness before symptoms are felt.
CEO Oura Ring (2018-Present)
- Joined as President in May 2017 (4 years into Oura’s life)
- Previously worked as a portfolio manager at Eminence Capital for 9 years
- Began career in Investment Banking at Morgan Stanley
- Majored in MEMS, Micro Electronic Mechanical Systems (sensor design) at University of Michigan
- Sleep has been a major driver for customer adoption of the Oura ring.
- There is a limit to productivity if you are not getting good sleep.
- Poor sleep reduces your critical thinking ability. The quality of your decisions matters. For example, “if you’re a PM at a software app, making the right decisions on (Read more...)