Most businesses selling a product or service will be familiar with a sales funnel. You cast a wide net out to your target demographic and slowly squeeze potential customers down the funnel until you reach the end goal — that all-important sale.
A sales funnel can be effective at converting potential customers into paying ones. However, not all sales funnels are created equal. Your sales funnel should be personalized to you and your business. It gives you an idea of what you need to do to gain the trust and custom of your target audience.
So how can you optimize this process? We’re going to look at seven ways to max out conversions via your sales funnel and why this is important to your business strategy.
What is a sales funnel?
The term sales funnel is used to describe the customer journey. The funnel starts from a customer’s initial awareness of a product and carries on through to their purchase. This way of analyzing the customer journey gives businesses greater insight into what makes a customer interested in a product and how they can be encouraged to make a sale.
Here are the four main stages of a sales funnel:
- Awareness. Whether through organic social media, marketing or word of mouth, this is the part where the customer first becomes aware of your product. They learn (Read more...)