Cisco to acquire Indy startup Socio to bring hybrid events to Webex



Cisco announced this morning that it intends to acquire Indianapolis-based startup Socio, which helps plan hybrid in-person and virtual events. The two companies did not share the purchase price.

Socio provides a missing hybrid event management component for the company to add to its Webex platform. The goal appears to be to combine this with the recent purchase of Slido and transform Webex from an application mostly for video meetings into a more comprehensive event platform.

“As part of Cisco Webex’s vision to deliver inclusive, engaging and intelligent meeting and event experiences, the acquisition of Socio Labs complements Cisco’s recent acquisition of Slido, an industry-leading audience engagement tool, which together will create a comprehensive, cost-effective and easy-to-use event management solution […],” the company explained in a statement.

The impact of the pandemic was not lost on Cisco, and it’s clear that as we can foresee going back to go back to live events, having the ability to combine it with a virtual experience means that you can open up your event to a much wider audience beyond those who can attend in person. That’s likely not something that’s going away, even after we get past COVID.

Jeetu Patel, SVP and GM for security and collaboration at Cisco says that the future of work is going to be hybrid, whether it’s for work meetings or larger events and Cisco is making this acquisition to expand the use cases for the Webex platform.

“Whether it’s a 1:1 call, a small team (Read more...)