3 Ways Sales Automation Can Help Your Sales Team Do More with Less
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Many startups and small businesses assume that building and scaling sales is a necessity to capture revenue. After all, converting prospects into customers is critical for business success, and hiring an army of salespeople is certainly one way to do that.
But it’s also extremely expensive, which makes it virtually impossible if you don’t already have a steady flow of revenue to fund it. And it takes time to find the right people who believe in your product and know just how to speak the customers’ language.
While building a great sales motion is almost certain to drive improved conversion, investing in sales automation can empower your current team to do the proverbial “more with less.” It will also ultimately offer a larger ROI as you work to scale your sales team. In fact, a Nucleus Research study found that automation software can increase sales productivity by nearly 15 percent.