SoftBank bets big on a ‘digital Ellis Island’



Welcome Tech, which has built a digital platform aimed at immigrants and their families, has raised $35 million in a Series B funding round co-led by TTV Capital, Owl Ventures and SoftBank Group Corp.’s SB Opportunity Fund.

Crosscut Ventures, Mubadala Capital, Next Play Capital and Owl Capital also participated in the financing, which brings the Los Angeles-based company’s total raised to $50 million since its 2010 inception. Welcome Tech, which has an office in San Antonio, Texas, raised an $8 million Series A in March of 2020.

Built by immigrants for immigrants, Welcome Tech aims to do just what its name indicates — help immigrants feel more welcome, have an easier transition and achieve greater success when moving to the United States.

The company’s approach was different in that rather than launch a banking product and then set out to earn the trust of the community it aims to serve, it first worked hard to earn that trust and understand the community’s needs. 

So in its first years of existence, Welcome Tech has focused on building out a platform that provides educational resources, information and services that “they need to thrive in a  new country.” Its efforts are initially primarily focused on the Hispanic community in the U.S.

The goal of its platform, dubbed SABEResPODER (meaning Knowledge is Power in Spanish), is to serve as “a widely recognized and trusted resource” to members of the Hispanic community in the U.S., the company says.

Armed with knowledge and data (Read more...)