Per Diem raises $2.3M to help local businesses build subscription programs



It might be time for neighborhood restaurants and coffee shops to start thinking about a subscription business — at least according to a new Y Combinator-backed startup called Per Diem. The company is announcing today that it has raised $2.3 million in seed funding led by Two Sigma Ventures.

As co-founder CEO Tomer Molovinsky put it, Per Diem helps local businesses “build their own Amazon Prime.” He said that he and his co-founder/CTO Doron Segal started working on this during the pandemic, as local businesses became more willing to consider new models to increase loyalty and regular purchases.

Not that this is an entirely new concept. In fact, Molovinsky said a number of the startup’s early customers already offered subscriptions of their own, like Norman’s Farm Market with its CSA subscription for produce, or IVX Coffee with a program initially focused on filling up reusable mugs with coffee.

But apparently these programs were usually managed through spreadsheets or an “old-school Rolodex,” making them increasingly difficult to manage as they grew. So Per Diem has built software to handle things like ordering, pickups/deliveries and payments.

Per Diem

Image Credits: Per Diem

“Today we offer support for both local delivery and shipping, and then we plan to build that out [with] different types of integrations, delivery partners and shipping partners,” Molovinsky said. “But we’re building on that core fundamental, which is that this is a brick-and-mortar business. That’s the ultimate differentiator.”

In other words, Per Diem emphasizes creating a strong in-store experience for (Read more...)