E-commerce investor Upper90 raises $55M for equity investments



It might be strange to hear this from a firm that just raised a $55 million equity fund, but the team at Upper90 would like to remind you that equity isn’t the only funding that’s available.

Upper90 is led by CEO Billy Libby (former head of quantitative education sales at Goldman Sachs) and Chairman Jason Finger (co-founder of Seamless), and it was the first investor in both Thrasio and Clearbanc. The firm offers debt and equity funding, and it just closed a $195 million fund in December — but the fund announced today is Upper90’s first to be devoted purely to equity financing.

Finger said he and Libby have taken this combined approach because there are often predictable parts of an online business, where (for example) “if I’m doing some marketing, I know that $1 on Facebook will generate $8 of revenue.” In those cases, “equity is the most expensive way you can finance growth,” and he said it “really fundamentally bothered me that the founders and early investors who took a lot of the risks, dedicating their life on a 24/7 basis” would often end up owning a small percentage of the company.

That doesn’t mean debt is the only solution, but in Finger’s words, founders should stop seeing big equity rounds as “a badge of honor.” Instead, they can work with Upper90 to find the “optimal capital structure” combining both elements.

“Life isn’t binary,” he added. “Part of the reason we launched an equity fund in the (Read more...)