Indonesian social commerce app KitaBeli gets $10M led by Go Ventures
KitaBeli, an Indonesian social commerce app for group buying, announced today it has raised a $10 million Series A. The round was led by Gojek’s investment arm Go Ventures, with participation from returning investors AC Ventures and East Ventures. KitaBeli currently focuses on selling fresh produce and fast-moving consumer goods (FMCG) in areas outside of Indonesia’s major cities, including to people who have never shopped online before.
Launched in March 2020 in Jarkata, KitaBeli then entered the cities of Solo and Malang. Its new funding will be used to expand KitaBeli’s operations in Java, growing its logistics network and developing its mobile app. KitaBeli claims it has grown 80% month over month since launch, with a cost-per-install rate of just 10 cents USD per customers.
Unlike other social e-commerce apps, including ChiliBeli and Woobiz in Indonesia, that build networks of resellers or agents who market items through their social media profiles and take a cut of sales, KitaBeli’s buyers place orders directly through its app, participating in group deals for lower prices. For farmers and suppliers, KitaBeli’s value comes from the ability to reach new customers in more areas of Indonesia. It says users spend an average of USD $70 per month on the app and plans to add new categories like beauty, fashion and accessories.
Co-founder and chief executive officer Prateek Chaturvedi said KitaBeli focuses on direct (Read more...)