Sistas in Sales: How Chantel George Built a Community for Women of Color in Sales


This post is by Jeremy Brown from Blog – Crunchbase


Crunchbase Spotlight is a series that celebrates diversity and inclusion in entrepreneurship, venture capital, and tech by profiling people of color, women, and individuals who identify as LGBTQ.

How do you bring more diversity to a profession that lacks it? You create opportunities for diverse people to enter the field, help them expand their skill set, and provide a network where they can get mentorship.

Meet Chantel George, Founder of Sistas in Sales, who built an organization for women of color in sales from scratch that does all three of the critical tasks above. 

To learn more about George’s career and what sparked the creation of Sistas in Sales, let’s go back to the beginning.

The Bronx, New York

George’s story starts in the Bronx, New York.

Raised by parents who immigrated to the United States from the Carribean, George was born and raised in an environment that was full of family, social gatherings, and music. Her parents — mother was an IC nurse and father was a building inspector — worked hard to instill the right values that would help her get ahead in life. 

It was her father, however, that cultivated her entrepreneurial spirit at a young age. Growing up, she watched her Father’s tireless work ethic and trajectory when he transitioned from being a building inspector with 20 years of experience to a real estate investor. 

Launching a real estate firm where he would buy and flip homes by leveraging his knowledge as a former (Read more...)