Understanding Toast’s expected IPO through the lens of Olo’s 2020 results



Boston-based Toast has been on a roller coaster over the last year.

From raising $400 million in February 2020 at a nearly $5 billion valuation, the company cut staff in March after COVID-19 turned its business upside down. Toast had recorded 109% revenue growth in 2019.

Toast’s ups and downs were hardly over. The company has since recovered greatly since those early-COVID layoffs. Evidence of that comes in the form of the company’s reportedly-pending IPO and reportedly possible $20 billion valuation.


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It feels like every IPO these days is blasting final private valuations out of the water, but Toast’s ascent from layoffs to an IPO in under a year is an impressive turnaround. And that’s if it prices flat at $5 billion. Anything higher is just cream for the software unicorn.

Until we get the S-1, we won’t know the full details. That said, anotherr company that operates in a similar part of the restaurant technology market is going public at the moment, and we have its S-1 filing: New York-based Olo.

This morning, while we await the numbers from Toast that should prove as interesting as Airbnb’s own COVID-19 recovery, let’s peek at Olo’s results to get a taste of the market that Boston’s leading startup dealt with in 2020.

Olo’s IPO

Olo isn’t a company that has been very loud in recent (Read more...)