3 Recommendations For Post-Pandemic SaaS Sellers



The welcome news of COVID-19 vaccines being rolled out around the world gives us hope that much of life will return to normal in the coming months and years. It also sent a signal to SaaS companies that their reign at the top of the stock market may come to an end once that happens. 

Regardless of their stock market status, SaaS technologies like video conferencing have fundamentally changed the way we conduct business during this pandemic. SaaS vendors themselves were forced to swiftly change their sales strategies amid lockdowns by implementing remote interactions with prospects and thinking digital-first. 

As an end to this nightmare comes into sight, some of the profound changes this pandemic has caused to business could remain well into the future. According to McKinsey, a survey found that more than 90 percent of B2B decision-makers expect the remote and digital model to stick around for the long run, and three out of four believe the new model is as effective or more so than before COVID-19.

With this in mind, here are three recommendations for SaaS sellers moving into a post-coronavirus future. 

 

1. Optimize e-commerce 

The SARS outbreak in 2003 is said to have kickstarted the dominance of Chinese B2C e-commerce companies like Alibaba. Similarly, could coronavirus lockdowns be the catalyst for a sales revolution in B2B e-commerce? Indicators point to that outcome. 

Another McKinsey survey found that just 20 percent of buyers wish to return to in-person sales after the pandemic subsides. (Read more...)