Pipe17 closes $8M to connect a range of e-commerce tools without any code required



This morning Pipe17, a software startup focused on the e-commerce market, announced that it has closed $8 million in funding.

Pipe17’s service helps smaller e-commerce merchants connect their digital tools, without the need to code. With the startup’s service, e-commerce operations that may lack an in-house IT function can quickly connect their selling platform to shipping, or point-of-sale data to their ERP.

The venture arm of a large logistics investor GLP, GLP Capital Partners led the round.

Pipe17 co-founders Mo Afshar and Dave Shaffer told TechCrunch in an interview that the idea for their startup came from examining the e-commerce market, noting the energy to be found concerning selling platforms, and the comparative dearth of software to help get e-commerce tools to work together; Shopify and BigCommerce and Shippo are just fine, but if you can’t code you might wind up schlepping data from one platform to the next to keep your e-commerce operation humming.

So they built Pipe17 to fill in the gap.

According to Afshar, Pipe17 wants to simplify operations for e-commerce merchants through the lens of connection; the pair of co-founders believe that easy cross-compatibility is the key missing ingredient in the modern-day e-commerce software stack, likening the current e-commerce maket to the IT and datacenter worlds before the advent of Splunk and Datadog.

The prevailing view in the e-commerce industry, the co-founders explained, is that to fix a problem e-commerce players should purchase another (Read more...)