How She Built It


This post is by Jeff Carter from Points and Figures


I was a seed investor in Simple Mills.  I met the company when I was doing volunteer prep work for the Chicago Booth New Venture Challenge.  Katlin had entered.

In some cases, when you see initial pitches of companies, you think there might be something there but they need polish and work.  In Katlin’s case, it is one of the very few companies I have ever seen pitch at that stage and have it all there.

The linked podcast talks about how she built her company from her kitchen to a $100MM and growing top-line revenue company.  It’s truly an incredible story and Katlin built it.  She had some great mentors, and her parents took a risk on her.  Investors like myself took an early risk on her.

One of the most interesting things to me about Katlin and Simple Mills is the mission, the spirit, and the core culture of the company haven’t changed since that first pitch.  The core mission comes from Katlin’s heart.  It all started by trying to solve a problem for herself.  From all accounts, Simple Mills is a tremendous place to work.  They are hiring.

The company has the chance to become one of the great consumer brands of the 21st Century.  It’s been neat to watch sitting in the backseat.

The post How She Built It first appeared on Points and Figures.