Flavors of indies


This post is by Seth Godin from Seth's Blog


Independent workers, founders, creators and organizers are often lumped together with a simple term, but that one-size-fits-all model fits no one.

You might be an entrepreneur, building a significant business by borrowing money to buy machines or to develop a market, focused on creating value, improving your leverage and eventually selling the company when it reaches scale.

Or you could be a bootstrapper, focused on avoiding financing while building an organization that pays for itself as it scales. It’s a different discipline from the first moment to the last, one that brings freedom along with responsibility.

Perhaps you’re a freelancer, getting paid when you work, and aware that your labor and your craft is how you make a difference. The only way for a freelancer to make a bigger impact is to have better clients, which is a project unto itself.

And it could be that you are committed to running a small business, the backbone of our culture, a craft that works at the right scale and doesn’t worry a lot about what the business magazines have to say.

I hope you’re not a tech-bro, building a make-believe business that’s somehow valued at a billion dollars even though it has no visible business model.

You could happily be an impresario, someone who produces, arranges and orchestrates an event or a movement. (Just posted, a long lost lecture on this).

Whatever you choose, choose! Being confused, seeking the best of each of these while experiencing the (Read more...)