Living on the delta


This post is by Seth Godin from Seth's Blog


“What’s different?”

Because we rarely notice what’s the same.

It’s not easy to focus on the chronic. In fact, it’s really difficult. Too often we are in organizations that are highly leveraged, living from quarter to quarter, or we’re depending on clients or bosses from day to day. Too often, we don’t have enough in reserve to focus on anything but what’s changing or what’s getting the spotlight.

It’s the chronic issues that end up causing the most pain. Systems at work that never get better, or problems that fester.

For too long, there have been lousy schools, inequitable opportunity and the pain of grinding poverty. There have always been innocent people in prison and unheard voices in need of our help. There has long been graft and inefficiency and the tragedy of preventable illness and discomfort.

But we’ve too often turned away from those issues, from the things we’re accustomed to, because they appear to be the same as they were. The status quo is there because we’ve accepted it. We might have worked hard on some of the issues, but it seems impossible to be on our toes about all of them, all of the time.

And marketers have pushed us to focus on the new movie, the new crisis, the new tech…

When sudden change hits, it’s easy to get focused on it to the exclusion of everything else. It’s the delta, the change, the acceleration–it attracts our gaze. And we can’t turn away, or it feels (Read more...)