I’m just doing my job


This post is by Seth Godin from Seth's Blog


But what if you weren’t?

What if you replaced “doing” with “improving” or “reinventing” or “transforming”?

When we do our job, what happens to it? Does it go away, to be replaced by tomorrow’s endless list of tasks? What would happen if we had enough confidence and trust to reconsider the implications of how we do what we do?