Lead Qualification Process: A Step-by-Step Guide

Sales lead qualification has always been a time-consuming and intensive process. Generating leads is a challenge in itself, then you must determine if that lead can be qualified as a sales prospect, which takes time, research and often connecting with leads directly. 

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The good news is there are a number of strategies, techniques and frameworks that can make the lead qualification process a bit less daunting and help you score, qualify and move leads through the sales cycle more efficiently.

In this article, you’ll find everything you need to know to qualify leads, including lead qualification frameworks and strategies, qualifying questions, and tools that can make your life easier.

Here’s a quick look at everything we’ll cover in this article:


What is lead qualification?

Lead qualification is the process of determining the likelihood that a lead will become a customer.

If a lead matches your Ideal Customer Profile (ICP) and is deemed likely to convert, they’re considered “qualified,” labeled as a prospect, and moved to the next stage in the sales cycle.


A step-by-step guide to lead qualification

So, how exactly does the lead qualification process work? We break it down step-by-step and introduce frameworks and strategies that can help better assess (Read more...)