A Better Way To Benchmark Your Go-to-market

This post is by Jaclyn Robinson from Blog – Crunchbase

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One of the most common “asks” VCs get from founders is help benchmarking growth metrics and setting goals for future fundraises. Founders we’re meeting for the first time will often ask what revenue we look for when writing a seed check. And founders we’ve already invested in will usually come to us for a heads-up on what CAC, revenue or other key growth metrics future Series A investors will expect. 

While every founder needs to be able to assess and benchmark their own company against peers to set internal goals and fundraise, not every founder has access to a seasoned investor that can offer a 30,000-foot context on their specific market and go-to-market motion. 

In an effort to level the playing field for founders who may not otherwise have access to insider growth knowledge, our firm, Basis Set Ventures, is partnering with Crunchbase to produce a comprehensive report on early-stage startup go-to-market benchmarks. 


The state of go-to-market report

Proper benchmarking can make or break a company in the early days, so we’re digging deep to understand how fundamentals like team composition, pilot/beta group structures, and development timelines can impact growth. 

The data we’re collecting now is part of our larger effort to democratize growth through the Hypergrowth Network by giving founders access to the strongest data, mentorship and custom-built tools. 

When we’re done collecting data, we’ll anonymize and aggregate the results to publish a (Read more…)