AI Meets D&I: How Diversio Is Redefining the Diversity Gold Standard

The Crunchbase “Female Founder Series,” is a series of stories, Q&As, and thought-leadership pieces from glass-ceiling-smashers who overcame the odds and are now leading successful companies.

Laura McGee is the co-founder and CEO of Diversio, a technology company that uses artificial intelligence to help organizations become more inclusive. Prior to Diversio, McGee was a consultant at McKinsey & Company with a focus on economic growth. She was named to the ranks of the Top 25 Women of Influence in 2017 and holds multiple board and advisory positions, including Global Citizen, University of Waterloo, Ted Rogers School of Management, and ArcTern Ventures. She also is a David Rockefeller Fellow with the Trilateral Commission.

Diversio is headquartered in Toronto, Canada, with offices in New York and London, and is used by companies such as Honda, Accenture, Danone, ViacomCBS and Bessemer Ventures to measure, track and improve diversity and inclusion across their workforces.

In this Q&A, McGee shares why she started Diversio, her advice for other founders, and the most valuable lessons she’s learned throughout her career. 


Q: Did you always know you wanted to be an entrepreneur? 

Not at all. I always thought I would be a journalist or a lawyer – I even went to law school. Looking back, though, I was quite an entrepreneurial kid. I remember starting a little business that sold popsicles to kids after soccer games when I was about 10. I always loved to start (Read more...)