20 Critical Buying Signals You Should be Tracking to Increase Sales

Timing is everything when it comes to sales. Tracking and understanding buying signals and connecting with leads and prospects with the right message at the right moment can help you close more deals.


What exactly is a ‘buying signal’ in sales?

A buying signal indicates when a prospect is in a position to purchase your service or product. Any new opening for a sales opportunity is considered a buying signal (also referred to as a sales trigger event). Buying signals make your calls contextual, not cold, and your emails targeted, not spammy. Monitoring key buying signals can inform thoughtful engagement, help you score leads, and even revive a prospect gone cold.

Buying signals also incorporate any action a prospect may take that demonstrates purchase intent. The best salespeople utilize a combination of tracking buying signals and purchase intent to understand where their prospects fall within the sales cycle and identify the most opportune time to reach out.

In this article, we’ll cover everything you need to know about buying signals, including 20 examples of buying signals you can use right now to identify if a prospect may be in a position to buy, and how to track buying signals.

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