Startup Lessons From Zen and The Art of Motorcycle Maintenance

This post is by Jeff Bussgang from SEEING BOTH SIDES

Over the last few weeks, I was inspired to re-read Zen and The Art of Motorcycle Maintenance, a book I read in my late teens and remember enjoying.

At the time, I embraced its emphasis on Quality (hard to define, easy to discern) as an organizing mantra for living a purposeful life. The book was published in the 1970s at a time when many young people were waking up from the hangover of the 1960s and feeling aimless and unfocused. What was the meaning of life and how should a good life be lived? Author Robert Pirsig does a brilliant job trying to address these big questions with a ranging review of Buddhism, Socrates, Plato, Kant, and other philosophers all told through the prism of an autobiographical journey on a motorcycle through the great expanse of the West with his young son. It has since become the best-selling philosophy book of all time.

Reading Zen decades later, though, gave me a new perspective on the book and its lessons for the art of startup building. Pirsig spends time highlighting the limitations of the scientific method and those limitations are ones that I’ve been thinking about recently in the context of startups.

The scientific method is a process for experimentation that rests on the belief that hypotheses should be sharply defined and then rigorously tested through well-constructed experiments. Eric Ries popularized applying the scientific method to startups through his book, The Lean Startup.

At Harvard Business School (HBS), in both my (Read more...)