Drive Growth by Picking the Right Lane — A Customer Acquisition Playbook for Consumer Startups


This post is by First Round Review from First Round Review


In Dan Hockenmaier’s and Lenny Rachitsky’s experience, founders are often surprised to learn that there are very few routes to scalable new customer acquisition. Here, this duo unpacks the three ways to drive consumer startup growth, offering a detailed framework and set of case studies for accelerating in each lane.