During the first social era as Facebook, LinkedIn, Twitter, Instagram, Pinterest, and other products were first breaking out, there was a lot of talk of the "social enterprise" or "networked enterprise". The idea, circa 2010, was that all the collaborative features of Web 2.0 social products were going to be baked into SaaS leading to large scale transformation of software. This obviously did not happen 10 years ago.
More recently, the two big trends transforming the enterprise are (i) Nocode/Lowcode/RPA, and the (ii) Collaborative Enterprise. Collaborative enterprise is an updated take on building collaboration and learnings from consumer products into SaaS.
The emergence of collaborative products in the enterprise is being driven by a handful of trends:
A. User shift. Users (and founders) who grew up with social product, chat, cloud storage, and lots of cloud apps are comfortable with using similar products in the enterprise. Adoption of basic team communication and collaboration tools have now been massively accelerated with COVID. COVID is a new "why now" statement for many companies in this area.
B. Distribution shift. Bottoms-up adoption and in-product viral and growth distribution techniques have at last been integrated into SaaS products. In-product distribution techniques are inherently focused on collaboration, so some of the earliest features in many products are peer-to-peer or network driven. Box and Dropbox are examples of early pioneers of these techniques, with Slack similarly adopting early in product-distribution techniques.
In the past, many large enterprises were locked down by IT and (Read more...)