5 Fast Ways To Know You’re Underpriced & How To Fix It

I see this far too often: earnest company joins me on an introductory call seeking advice on how to grow revenue and profit quickly. I ask them how they arrived at their current price for their product/service. Some fuzzy answer emerges. This gives me the opportunity to share my favorite “growth hack”—increase prices.  As long as the company is open-minded enough to fully hear me out and willing to develop a game plan with me, prices can be increased shortly with no downside risk. I’ll say that again: no downside risk. Look, I’m really lucky to be a part-time Entrepreneur-In-Residence (EIR) at 500 Startups, one of the most active seed-stage investors on planet earth. From my vantage point as their …

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