Building & Measuring Sustainable Growth Marketing Strategies | Greymatter
Greylock Investor Mike Duboe, Right Side Up CEO Tyler Elliston, and KeepTruckin VP of Data Science Kim Larsen discuss frameworks and tactics for successful growth marketing. This episode of Greymatter is the second in a series of growth discussions featuring Greylock investor Mike Duboe. In this discussion, Right Side Up CEO Tyler Elliston and KeepTrucking VP of Data Science Kim Larsen chat with Mike about the foundational concepts and tactics to build and measure effective growth marketing strategies. Mike, Tyler, and Kim discuss the importance of diversification in marketing channels, best practices for measurement including incrementality testing, how to avoid common pitfalls of budget allocation, and building a growth marketing team in-house versus partnering with an agency. This podcast goes into many more concepts and frameworks, but below are just a few takeaways from the discussion.