Twitter is Big in Japan


This post is by Om Malik from On my Om


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In the U.S., Twitter has been dogged by the perception that it’s a non-intuitive platform, more suited for public figures, entertainers, and journalists. But in Japan, it has mass appeal.

Twitter seems to have found a place in Japan. If you read the story, you realize it is cultural. People preferred to be anonymous and focus on their niche interests, and are happy to create multiple accounts. The usage is pretty high, as well. No wonder the Japanese advertisers aren’t afraid to spend on Twitter Japan —  $136 million last year. The good news can’t mask the same problems that make it a toxic cauldron of abuse, hatred, bullying, and trolling. Fun Fact: Japanese users used the “Like” button to save tweets to read later. And Twitter came up with the bookmarking feature.