The Decimal Clock

This post is by Om Malik from On my Om

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If we had ten hours in a day, instead of 24, and if each of these hours had 100 minutes instead of 60, and if every minute had 100 seconds, our clocks would look like this, and the time would be …

Why do we have to restrict ourselves to the 60 minutes and 60 seconds as a construct for time? I would love to see a watch design based on 10-100-100 logic.