Israel Turns 70: Does It Need a Rebrand?


This post is by HBR.org from HBR.org


Click here to view on the original site: Original Post




Israel turned 70 years old in May of 2018, but its brand image internationally was less than ideal. Market research revealed that many people associated Israel primarily with military conflict. Harvard Business School professor Elie Ofek discusses efforts to rebrand the country in his case, “Israel at 70: Is it Possible to (re)Brand a Country?”