The “Meaning Revolution” In Leadership with Google’s Fred Kofman| Greymatter

From the 2019 SFELC Summit, Google’s Advisor of Leadership Fred Kofman on the biggest drivers of motivation.

Today’s leaders need to motivate their employees for the long-term. Material incentives like salary and benefits are nice, but the real driver for employees is the desire to work in an organization that has a greater purpose and mission. In this episode of Greymatter, Google’s Fred Kofman shares his approach to organizational leadership that combines different aspects of economics, business theory, and conflict resolution. He explains how leaders must put aside their self-interest to allow their organization to best function and why companies that are able to focus their people, teams, and culture around meaning outperform their competition.

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