Markets Are 10X Bigger Than Ever


This post is by Elad Gil from Elad Blog


Over the last few years the number of people and businesses online has ballooned. Spend on the Internet has grown rapidly as you can now reach billions of people, and hundreds of millions of businesses, in a frictionless way. While in the late 1990s people were scared to put their credit card number into a website, today people use their phones to pay grocery stores and order Ubers. Growth of the internet has spilled over to all classes of software including enterprise SaaS and SMB segments.

This in turn has yielded much larger outcomes than anyone expected for online software companies. The large IPOs of the last year, and the ongoing growth and scaling of prior generation SaaS companies, reflects massive growth and scale of the internet and its usage.

Market caps of some SaaS companies:

Salesforce: $120B 
Workday: $44B
Atlassian: $29B
Shopify: $29B
Stripe (private): $22.5B
Zoom: $19B
Twilio: $16B
Okta: $11B
Dropbox: $10B
Slack (private): $7B (TBD as public company)
Github (acquired for $7.5B)

A similar trends has existed in consumer companies, with a recent slate reaching massive market caps:
Google - $809B
Facebook - $539B
Uber (private for one more day) - $80B
Twitter- $29B
Lyft - $15B
Pinterest - $15B

In general, software markets and businesses are 10X bigger than they were 10-15 years ago. This is due to the liquidity provided by the global internet. A company that would have been a $10-$20M subscale revenue business is now a $100M revenue company, which means (Read more...)