This post is by Om Malik from On my Om
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Everyone focuses on their mission. So many focus on their tagline as a way to define themselves. A very few companies think about themselves from the vantage point of values. When it comes to business, values are everything:
- Values are the strategy
- Values are the process
- Values are the product
- Values are the brand
- Values are the company.
In case you were wondering why I am bringing up this today, it is because a friend texted me an old article about the boneheaded publicity stunt/ad-campaign by Pepsi. That is a perfect testimonial of what happens when a company has no values.