This post is by Jason Calacanis from Calacanis.com
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ShaneRMTanner on Reddit asks: How can I do
Shane: The concept of an MVP (minimum viable product) is to do the LEAST work to answer the HARDEST questions.
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Before defining the MVP, you want to define the question(s) you’re trying to answer.
The questions I have about your business, as an investor, are:
- How much are people willing to pay for a delivery service, and can this amount a highly profitable business?
- Can you acquire a customer profitably — and how.
- Finally, I would want to know what the scale of the business could be. Will one million people use it every month? Week? Day? Hour?
To answer number one and two, you could build landing pages using a service like Unbounce that say some something like
After you test that, you can see how many folks actually give you your email for same day vs. one hour, and for $50 vs. $150.
That data should give some really great insights on customer acquisition, like, what did it cost per click to the landing page and for each email submitted?
Depending on what data you get, you can start building the MVP or run another series of landing pages to answer even more questions.