Do Your Research

This post is by Jeff Carter from Points and Figures

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One of the best ways to get a VCs attention is by doing research.  We get a lot of cold emails and you can tell which ones are just sent looking for money from anyone and which ones did the background research on our firm to understand us.

We are very transparent on the web about who we are and what we do.  It only takes a couple of quick search engine searches and some reading to get the point.

One of the things good VCs are always on the lookout for is talent.  It’s critical to the success of firms that we invest in.  A quick way to get a VCs attention is to research their portfolio and look at the companies they are invested in.  If you feel like your skills match up to the portfolio company, or you’d like to work for the portfolio company, design a to the point email and tell the VC why that company is interesting to you and why you’d like to be connected to them.

If the VC doesn’t connect you, then the company is truly not hiring or they aren’t doing their job.

If you want a VC to fund your company, do your research prior to even contacting them.  Cold emails are okay as long as they are short, to the point, and you have done the background work to pique the VCs interest.

On the flip side, it’s very important that VCs are super transparent about what they do and why they invest.  If they aren’t, then they can expect a lot of junk email and crappy connections.