179. Sales Mastery & Storytelling at Scaling Startups (Craig Wortmann)
This post is by Nick Moran from The Full Ratchet: VC | Venture Capital | Angel Investors | Startup Investing | Fundraising | Crowdfunding | Pitch | Private Equity | Business Loans
Craig Wortmann of Sales Engine joins Nick to discuss Sales Mastery & Storytelling at Scaling Startups. In this episode, we cover:
-Craig's background and how he became involved in the early stage tech community.
-You've spent a lot of time looking at how companies make this difficult transition from the scrappy, do-it-all world of "Entrepreneurial Selling" to a "Professional Selling" organization. Talk to us about what you've observed and how companies struggle in this transition.
-When is the right time to transition from 'guerilla selling' to a more organized, professional process?
-When we had Tae Hee Nahm on the program he talked about three different types of sales leaders at different stages of a startup. At the beginning it was a Davey Crocket- like individual, an independent explorer who will find their own path through the wilderness... then at the growth stage, Braveheart individual- someone with that warrior spirit and finally at the scale stage he looks for the Dwight Eisenhower-- someone with political savvy to align all the sales folks and move in the right direction... do you agree or disagree and how does your philosophy differ?
-What do you do when a top performing salesperson won't use the tools, align with the culture or conform to processes.
-How do you handle it when the product is broken... it's clear that the offering is lacking and the issue is not with sales.
-How about situations where one is selling something that doesn't exist?
-Storytelling... I see founders fail at (Read more...)