Interesting Markets: 2019 Edition


This post is by Elad Gil from Elad Blog


Every year I take a step back and ask if there are common themes in technology. Sometimes this creates a very backwards looking view, as the most obvious signals are in companies that have been working well for a few years and the trend is really over. Other times the signal turns out to be false or speculative. Many people five or six years ago probably thought consumer IoT was going to be driven by startups-when in reality big companies have been the key for most (but not all) consumer IoT applications.

Here are some areas I think are especially intriguing for 2019:

1. Devsumer* Products. AKA Software Eating Accenture.
One past wave of technology innovation was the rise of the professional & consumer market for tech, or the "prosumer" market. We are now seeing a new merger of the developer & consumer markets, or "devsumer".

If you are an operations or business team at a tech company, or basically anybody at a non-tech company, it is hard to get any engineering resources to help build the workflow or productivity tools you need to be successful. Companies will spend hundreds of thousands, to literally hundreds of millions of dollars, hiring the Accentures of the world to build simple applications and tools, or to perform API integrations for them.

In parallel, the average knowledge worker has gotten more savvy and hands on. A lot more people have grown up with a computer in the home, have taken a CS class in (Read more...)