One key step in effective influencer engagement: A good system for seeing opportunities
When it comes to cultivating long-term relevance and quality relationships with industry thought leaders, showing up is key.Â Here’s my advice on how to make that easier to do.
Iâ€ve been engaging with influential people online, building relationships, learning from them, and collaborating when it makes sense, for more than a decade. The number one tactic I always recommend is this: set up a really easy way for you to see the updates that your people of interest are publishing throughout the course of your day.Â Not all of them, just some of them, regularly.
This should be something you canâ€t help but trip on as youâ€re looking at your email inbox, or youâ€re visiting Twitter, or when youâ€re opening a new tab in your browser. I have a VIP Twitter list Iâ€ve organized and Iâ€ve dragged the link to that listâ€s tweets down to my browser toolbar. Whenever I want to visit Twitter, thatâ€s where I start. Thatâ€s pretty casual, for my heavyweight business needs I use enterprise software from Sprinklr of course, and it is the best interface for influencer monitoring Iâ€ve ever seen. But the point is, youâ€ve got to have the opportunity to engage right in front of you.
Now once youâ€ve walked past your email folder full of influencer newsletters, or your Facebook Group you use as your Facebook landing page, or your awesome social media listening dashboard, donâ€t just rush (Read more...)