Kyle Chayka on the latest “hoverboard” craze:
Surfing a fad presents certain business risks, as anyone who remembers the Segway can attest. The press before its debut in late 2001 was ecstatic: It was going to revolutionize personal transportation, be as big an advancement as the automobile. They were going to design cities around it. In early 2002 inventor Dean Kamen predicted 50,000 to 100,000 Segway sales in the first year. Seven years later, the company claimed to have shipped only “over 50,000” total. That is, ever.