Dolly Raises $8 Million to Become the UberX of Movers and Haulers

The Dolly mobile app puts users in touch with truck or van owners who can move their large items.

Seattle-based startup Dolly has raised $8 million in Series A funding to connect truck owners and workers with people in need of movers and haulers.

The company is one of several mobile tech upstarts tackling this market. Competitors include Fleetzen, MOOV, Ghostruck and Buddytruk, not to mention sites such as or that help people find the best prices on professional movers, and truck rental companies like U-Haul that encourage people to do it themselves.

Maveron led the Series A investment, which was joined by Dolly’s earlier backers KGC Capital and individual investors including Jeff Welke, a senior vice president of consumer business at .

Using the Dolly iOS or Android mobile apps, people can book a helper, or a mover who is background checked and by the startup, to arrive within a 30-minute window on a given date. The app lets customers communicate with movers by text or phone and track their whereabouts via GPS and maps in apps during a move.

For now, the service is only available in and around Chicago and Seattle. And every job booked through Dolly comes with $2 million in liability insurance.

According to Chief Executive Michael Howell, who formerly co-founded Wetpaint, the company plans to use its funding to expand to at least 20 new U.S. markets over the next year and to grow from about ten employees today to about 40.

Read the full article about Dolly’s funding, including how the startup works with retailers, at Dow Jones VentureWire.

Write to Lora Kolodny at Follow her on Twitter at @lorakolodny