The Daily Startup: Wrap Media Scores $12.7M For Mobile Content Platform

dailystartup_D_20090806101628.jpgArt by Mike Lucas

Wrap Media LLC, a mobile content authoring platform, has raised $12.7 million from private investors to build up its sales and marketing, Lizette Chapman reports for Dow Jones VentureWire. The startup’s service allows nontechnical people to easily create mobile content, including text, graphics and video, in a series of cards formatted to mobile screens that tell a story. The “wraps” can be embedded in social media, email and other formats. Raine Capital and ProSieben led the Series B round with participation from Christopher Crain of Crain Communications, Dream Incubator, FF Angel LLC, Salesforce Ventures and Transmedia Capital.

ALSO IN TODAY’S VENTUREWIRE (subscription required):

ADC Therapeutics Sarl has fueled up with $80 million to compete with several other companies in the market for cancer therapies that combine an antibody with a tumor-destroying drug. Prior backers Auven Therapeutics and AstraZeneca PLC participated with undisclosed new European and U.S. investors.

Kleiner Perkins Caufield & Byers has promoted one of its general partners, Wen Hsieh, to managing member, according to a person familiar with the situation. The additional title lets Dr. Hsieh approve investments across the firm.

Sigma West, an early-stage venture firm, has changed its name to Jackson Square Ventures. The San Francisco firm formed when it split from Sigma Partners in 2011.

ZIRX Technologies Inc., an on-demand valet parking service, has received a strategic investment from BMW i Ventures, the venture-capital arm of BMW Group. The amount of the funding wasn’t disclosed in a news release.

(VentureWire is a daily newsletter with comprehensive analysis of all the investments, deals and personnel moves involving startups and their venture backers. For a two-week trial, visit, scroll to the bottom and click “try for free.”)


Fitness Trackers May Catch on With Cows. Wearable fitness trackers are used by tech-savvy and health-conscious humans–and for beef cattle, The Wall Street Journal’s Timothy Hay reports. Three companies that presented at the Kansas City Health Investment Forum make devices that track the health of cattle. Quantified Ag Inc. and Precision Animal Solutions LLC have designed high-tech ear tags that can monitor movement, social interactions, feeding activity and other metrics that can show if members of a herd are behaving differently. INovotec Animal Care Inc. makes bolus devices that are administered to cows orally, and which take readings on temperature and acidity and transmit the information when the animal walks within 20 feet of a receiver.

Tanium Raises $120 Million, Boosts Valuation to $3.5 Billion. Cybersecurity company Tanium Inc. has raised $120 million in a round that values the company at $3.5 billion, the WSJ’s Danny Yadron reports. The round was led by TPG Capital and included Institutional Venture Partners and T. Rowe Price Associates. Andreessen Horowitz provided $142 million in funding for the company’s two prior rounds. 

Iconiq Leads $75 Million Round for Netskop to Secure Cloud Apps. Cloud apps have proliferated in the workplace as employees look for products for storage and collaboration. Netskope Inc. has raised $75 million in Series D funding to help secure sensitive data in cloud-based services for companies in the health-care, insurance, financial services and manufacturing sectors, the WSJ’s Deborah Gage reports. Iconiq Capital led the round.

Machinima Settles FTC Charges Over Xbox One Endorsements.  Machinima Inc., a popular distributor of online videos about games has agreed to settle charges that it didn’t tells viewers that it paid some influential publishers to post videos about Microsoft Corp.’s Xbox One system and games, the WSJ’s Sarah E. Needleman and Chelsey Dulaney report. This is the first time the Federal Trade Commission has filed charges over undisclosed paid endorsements involving online video reviews, a spokesman said, though the agency has filed charges over similar marketing arrangements involving tweets.

Write to Mike Billings at Follow him on Twitter at @mbillings