On Platforms, Distribution, and Audience – by Benedict Evans

The problem isn’t freedom or openness but distribution. And actually, the network is everything. (Blogging tools are a commodity but the network is not.)

Finally, a filter is a decision. Some people worry about this, though I tend to think competition provides good protection. If Google or Facebook have arbitrary and inscrutable algorithms, so do people’s impulses and memories, and their decisions as to how to spend their time. That is, the open web has the same underlying problem as a closed propriety discovery platform — it’s just expressed in a different way. More stuff is created every day than you could read in a lifetime — there’s always going to be a filter. MORE