On-Demand House Painting App Paintzen Raises $7.2 Million

Wall art in a Manhattan apartment by Paintzen service providers.

Mobile apps for ordering goods and services on demand have proliferated since Uber’s ride-hailing service disrupted the ground transportation industry and popularized the concept. But most on-demand apps sell services or items for a relatively low price point that are consumed at a fairly high frequency.

A New York City startup called Paintzen Inc. is taking a different approach, offering a high-ticket service that consumers likely won’t need often: house painting.

It raised $7.2 million for an app that allows users to book interior or exterior next day painting for a home, office or store. The average Paintzen user spends at least $2,500 per order, according to Mike Russell, Paintzen chief executive and founder.

To provide professional painting services, the startup works with companies ranging from mom-and-pop shops with just a few employees to large companies with of 100 professional painters on staff.

Bullpen Capital led the Series A investment in Paintzen, which was founded in early 2013. Bullpen Managing Director Paul Martino said that given the funding, he expects the company to focus on dominating in a few, large markets in the U.S. rather than expanding across the country immediately. It now operates in San Francisco and New York and is expected to open in two more cities by November.

Paintzen is a graduate of the Angelpad accelerator, and previously raised $1.8 million in seed funding.

For the full article about Paintzen’s funding, including about its competition, go to Dow Jones VentureWire.

Write to Lora Kolodny at lora.kolodny@wsj.com. Follow her on Twitter at @lorakolodny