16 More Startup Metrics

A few weeks ago, we shared some key startup metrics (16 of them, to be exact) that help investors gauge the health of a business when investing in it. As one reader shared: “Drive with them, don’t just ‘report’ them”. So here are 16 more metrics — from TAM, ARPU, and sell-through rates to network effects, scale, NPS, cohort analysis, and more — that we think are important to add to the list. MORE