Would you be surprised if Apple wins the right to stream the Buffalo vs Jacksonsville nfl game? Would help sell the new Apple TV. Game will be played on the same week (last week of October) that Apple usually releases thier iPads afterall

An interesting theory! One that would not surprise me at all. 

That said, I think Apple would worry about showcasing something they can’t possibly deliver on for the foreseeable future — the right for the best games are locked up for some time, as outlined by this Peter Kafka article. So would this one-off game be interesting enough? Maybe.