“There’s this thing in technology, almost a disease, where the definition of success is making the…”

“There’s this thing in technology, almost a disease, where the definition of success is making the most. How many clicks did you get, how many active users do you have, how many units did you sell? Everybody in technology seems to want big numbers. Steve never got carried away with that. He focused on making the best. That took a change in my own thinking when I came to the company. I had been in the Windows world before that, and that world was all about making the most. It still is.”

Tim Cook, on Apple’s philosophy for making products.