Optimizing the SaaS LTV/CAC ratio

While many SaaS startups grope for the right size of customer to target, others find a sweet spot in the customer size spectrum where the LTV/CAC ratio is optimized. I’ve discussed in the past that LTV and CAC can be deceiving and muddling, however they can also offer a handy framework for optimizing go-to-market – to whom and how you sell. After […]